Social Media Marketing seems to be the latest buzz word for anyone aiming to increase their online existence and sales, but is Social Media Marketing (SMM) all it is cracked up to be?
S.M.M business are now springing up all over the location these days and they are informing anyone that will listen about how extremely essential social media like Facebook twitter and YouTube are to your business however, for the typical little to medium sized company, does marketing to social networks truly live up to all the buzz? Social media marketing companies are all too happy to point out the positives of social media like how numerous people utilize Facebook or how numerous tweets were sent out last year and how numerous individuals see YouTube videos etc. however are you getting the complete picture? Being the research nut that I am, I chose to take a good appearance into SMM in regard to offering to see if it really worked, who did it work for and if it did why did Social Media Marketing work for them?
As a web developer I was constantly (and now significantly) challenged with several social networking difficulties when possible clients would state that having a website sounds great however they had a Facebook business page and had been informed by various sources (the ever present yet confidential "they") that social networks were the thing to do, but after discussing their requirements it ended up being quite clear that those possible customers didn't actually know why they needed social networks or SMM to create online sales, They just desired it. Well it's easy really due to the fact that social media is Social Media, and social Networks are Social Networks they are not company media and service networks (that would be more like LinkedIn). In a recent research study done by the IBM Institute for Company Value around 55% of all social media users mentioned that they do not engage with brand names over social media at all and only around 23% in fact purposefully utilize social media to interact with brand names.
How do you utilize social media marketing? And is it even worth doing?
Well initially of all I would state that having a well enhanced website is still going to bring you far more business that social media in the majority of cases specifically if you are a small to medium sized local organisation because far more people are going to type in "hair stylist Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Website and if you do not have a website you're missing out on out on all of that possible organisation. In spite of all the (not so good) statistics I still believe it is still a great idea for service to utilize social media simply not in the same way that a lot of SMM specialists are today, Why? Is it in a Social Media Marketing business's finest interest to talk social networks up?
One of the most significant issues organisation face with social networks and SMM is perception. The primary reason many individuals provide for engaging with brands or organisation on social media is to get discounts, yet the brand names and business themselves believe the primary factor individuals communicate with them on social media is to discover about new products. Many organisations think social media will increase advocacy, however just 38 % of customers agree.
If they desire to see some sort of outcome from it, companies require to discover more ingenious methods to connect with social media. There were some excellent initiatives displayed in the IBM research study of business that had gotten some sort of a deal with on ways to use social media to their advantage, remembering that when asked what they do when they connect with companies or brands by means of social media, customers list "getting discount rates or discount coupons" and "purchasing services and products" as the top two activities, respectively a UNITED STATE ice cream company called Cold Stone Creamery provided discounts on their items on their Facebook page. There is a fantastic program introduced by Finest Purchases in the U.S called Twelpforce where workers can respond to consumer's questions by means of Twitter. With both Cold Stone Creamery and Twelpforce the advantage is clearly in the favour of the prospective consumer & the excellent trick to social media marketing is to sell without attempting to offer (or looking like your selling) sadly most social media marketing is focused the wrong way.
Developing a concrete buyer to customer relationship via social media is hard and most likely the most benefit to company' utilizing social media to increase their sites Google rankings. However company' have to understand that you cannot just setup a Facebook organisation page and expect the very best. SMM requires effort and prospective customers need to see worth in what you have to provide through your social media efforts give them something worth their social interaction and time and after that you might improve outcomes.
Now just as a footnote Facebook shares have actually dropped to under $20 per share, that's half their original price ... and the suits are flying
As Elite Digital Marketing agency a web designer I was continuously (and now significantly) confronted with a number of social networking difficulties when prospective clients would say that having a site sounds good but they had a Facebook service page and had actually been told by numerous sources (the ever present yet confidential "they") that social networks were the thing to do, but after discussing their needs it ended up being rather clear that those prospective customers didn't actually understand why they needed social networks or SMM to produce online sales, They just wanted it. Well it's easy actually because social media is Social Media, and social Networks are Social Networks they are not service media and organisation networks (that would be more like LinkedIn). In a recent research study done by the IBM Institute for Business Value around 55% of all social media users specified that they do not engage with brands over social media at all and only around 23% really actively use social media to engage with brands. Well initially of all I would state that having actually a well enhanced site is still going to bring you far more business that social media in most cases particularly if you are a little to medium sized local company due to the fact that far more people are going to type in "hairdresser Port Macquarie" into a search engine like Google, Yahoo and Bing than they ever will on any Social Media Site and if you don't have a website you're missing out on all of that potential company. The main reason the majority of people provide for engaging with brand names or service on social media is to receive discounts, yet the brands and business themselves think the main reason people engage with them on social media is to learn about brand-new items.